diff --git a/Tagging-Square-Merchants.md b/Tagging-Square-Merchants.md
index b525053..f8232f4 100644
--- a/Tagging-Square-Merchants.md
+++ b/Tagging-Square-Merchants.md
@@ -26,7 +26,7 @@ Pop into the Discord #shadowy-supertaggers channel and say hi. We’d love to ge
 #### 2. Pick a ticket
     Open any open issue → click “Assignees” on the right → choose yourself
 #### 3. Verify the merchant
-Just like Bitcoin, it’s _don’t trust but verify_. Search engines, the company website, Facebook and Instagram are your friends.
+Just like Bitcoin, it's "don't trust but verify". Search engines, the company website, Facebook and Instagram are your friends.
 Rule of thumb: website data wins.
 #### 4. Check OSM
     Click the “OpenStreetMap editor link” in the Gitea ticket.