diff --git a/Tagging-Merchants.md b/Tagging-Merchants.md
index f07538c..a8a41d9 100644
--- a/Tagging-Merchants.md
+++ b/Tagging-Merchants.md
@@ -10,7 +10,7 @@ Only adding a handful of spots and don't plan to babysit them? Fill in the [quic
 
 If you want to verify information on an existing location, there is also a [simple form](https://btcmap.org/verify-location) for that too.
 
-Got questions? Hop into the [BTC Map Matrix](https://matrix.to/#/#btcmap-taggers:matrix.org) room and we’ll sort you out.
+Got questions? Hop into the [BTC Map Matrix](https://matrix.to/#/#btcmap-taggers:matrix.org) room and we'll sort you out.
 
 # Shadowy Supertaggers 🥷